Discovery Advertising

Discovery ads display a single static image along with a headline and a description.  Google requires multiple headlines, descriptions, and images so that Google’s AI can test different ad variants and eventually provide users with custom messaging. 

Discovery ads appear in connection with feed-based content on YouTube Home, Watch Next feeds, Gmail, and Discover. They don’t use account-level content exclusion settings that are only applicable to websites, pages, videos, and apps. 

Discovery Ad Examples

Designed For Discovery

Your ads will be present as consumers browse their favorite content and feed-based experiences on google owned content.

Google Properties

With the ability to reach up to 3 billion people monthly on YouTube Home, Watch Next feeds, Discover and the Gmail Promotions and Social tabs.

Native Ads

A huge advantage in the advertising world because they are much less intrusive than typical ads. 

Discovery Advertising Benefits

Strengths

Audience Targeting

Now we can target customers that have certain interests and in-market audiences for specific services and products.

Not Casual Observers

Discovery ads are said to reach people who are ready to discover and engage. Whereas Display ads are great for general awareness, which isn't always the main objective of eCommerce businesses.

Strategies

Find New Customers

Placement is pre-determined to ensure they appear as much like native content as possible but that enables you to reach more new customers who aren't actively looking for your products.

Identify New Target Markets

Limited control over bid strategy. The content is key driver in ad appearance not cost or bid price so consumers are more likely to see it as organic content.

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Our lookbook has examples of our display ads we have created for clients.