How to Boost Service Traffic & Revenue with Digital Marketing
Learn How You Can Boost Your Service Traffic & Revenue with Digital Marketing!
WHEN & WHERE:
Thursday, October 11 at 1:00 – 1:50 PM EST
- Room: Durango 1-2
Thursday, October 11 at 2:00 – 2:50 PM EST
- Room: Fiesta 3
Thursday, October 11 at 4:35 – 5:30 PM EST
- Room: Coronado A-B
Jamil Zabaneh & Brad Sipes have a combined 18 years of experience in automotive marketing.
Jamil has a track record for pioneering digital marketing solutions and creating innovative marketing solutions for the automotive industry’s most complex challenges.
Brad is an expert in automotive and digital marketing and has a proven record for increasing quality traffic and sales for manufacturers and dealers.
Discover how you can use digital marketing to boost your service traffic and revenue by digitally targeting current and potential service customers during our elective workshop.
Only 30 percent of all service visits take place at a dealership and only 17 percent of those visits occur at the dealership where the vehicle was purchased.
Customers seek independent shops because they have misconceptions about dealer pricing and believe independent shops are more convenient. In addition, they seek service options online, but most dealer websites are sales-oriented. As a result, dealers see less repair orders, decreased billable hours, and higher post-warranty defection.
During this session, we’ll show you how you can use digital marketing to capitalize on today’s trends and reach vehicle owners with marketing that influences them to take action.
* Participant must be 18 years of age or older, be a dealership management employee, schedule an appointment prior to 9:00 p.m. EST on 10/11/2018 and attend a 20-minute product demo at the J&L Marketing booth during the 2018 Mopar® Orlando Service & Parts Business Conference in Orlando, FL to receive $25. No purchase necessary. Only one employee per dealership. Please be prepared to present proper ID (driver’s license, military or state issued ID card) when claiming $25.