Customizations
We also have a wide array of extra services we can utilize to meet your specific needs. Based on our experience in certain industries we have bundled several of these services into packages.
Google Tools
Ad Extentions
Extensions expand your ad with additional information, giving people more reasons to choose your business. These may increase an ad's clickthrough rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.
Customer Match
Customer Match uses your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them and is only available to larger agencies like J&L Marketing who meet strict high level budget criteria.
Dynamic Product Ads
Dynamic ads are a feature within the Google AdWords network that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites.
Ad Design Services
We have an amazing creative services department that has created tens of thousands of ads across multiple industries. They are highly skilled and very efficient designers ready to enhance your brand and design aesthetic.
Market Specific
Landing Pages
Landing pages lead customers to a specific product, service or offer and encourage them to take action. J&L Marketing has created a Landing page creation and injection tool that makes our product landing page faster and highly optimizable.
Coupon Management
In addition to our advance landing pages, J&L Marketing offers coupon management and marketing services. This technology allows us to quickly update and market your coupons to specific market segments including past customer. This enables us to significantly increase customer retention.
Email Marketing
Email marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching customers about your brand or keeping them engaged between purchases.
Call Tracking
Call tracking allows J&L Marketing to understand which ad a customer responded to or which keywords a customer searched before making a call to a business. Our partner Marchex has a Dynamic Tracking feature that provides real-time attribution of calls so you can take immediate action.
Text To Call
Customer engagement and interaction is a significant part of J&L Marketing services. Our partner Twilio is a customer engagement platform we use to build unique, personalized experiences for your customers. Chatting with customer support, receiving an appointment reminder, messaging your rideshare driver, getting a personalized coupon in your inbox, video conferencing with your doctor are all possible because of our integration with Twilio.
Digital Wallet
A Digital Wallet allows user to add credit or debit cards to their Google Pay and Apple Wallet apps to make a purchase. A customer taps their mobile device on a point-of-sale terminal or chooses to pay in your mobile app.