Collecting ideas and information from your internal employees is an excellent process for finding ways to market your specific organization. Each organization has its own wants and needs to reach their target audience. Finding a way to execute this process for your own business will be helpful for your marketing team. One way to collect …
Collect and Conquer Marketing Ideas from Inside Your Organization Read More »
Reaching a new customer is a different game than trying to win back a customer you have lost — and speaking to an existing customer is a whole different beast. Unfortunately, too often, small businesses use a one-size-fits-all approach to reaching each of these customer segments. The end result is that important opportunities are missed. …
4 Marketing Strategies for New Customers, Existing Customers, and Lost Customers Read More »
Email marketing can be an extremely powerful tool for reaching your customers. Compared to other channels, email continues to outperform in relation to open rates and click-through rates (CTR). Recent data indicates that the average open rate for email is nearly 17% with just above a 10% CTR. This is in contrast to an average CTR …
As a small business owner or in-house marketer, your goal is to ensure that any time you invest in a new marketing campaign, you are making the most of every penny spent. This is why it is imperative that you continually measure how successful each marketing strategy is, attributing actual revenue to your marketing tactics. …
Marketing is a continuously evolving landscape. The strategies that worked 10 years ago differ from the ones that work today. For small businesses, keeping up with the latest marketing trends is critical to ensuring long-term success. Those who do not continually adapt will quickly be left behind. Too often, companies are stuck in the status …
7 Statistics That Will Change the Way You Market Read More »
In 2021, car dealerships around the nation were hit with an unusual dilemma — consumers wanted to purchase vehicles, but inventory couldn’t keep up with demand. This has been an issue plaguing dealerships for over a year now. While there is optimism that there is an end in sight for the shortage, in the interim, …
For many small businesses, fall is a critical time of year to ensure revenue goals are met and important seasonal customers are retained. At the same time, this is a busy time of year for customers, so cutting through the noise and ensuring that your brand is top of mind is difficult. Undoubtedly, your competition …
8 Creative Small Business Marketing Ideas for the Fall Read More »
If you own or manage a small business and are in charge of creating a marketing budget, you are probably limited in how much of your annual revenue you can allocate for marketing spend. This is particularly true for young businesses in the early stages of building a predictable revenue stream. While you may have …
Organic Vs. Paid: Where You Should Spend Your Marketing Dollar Read More »
Coming into 2022, many businesses were still reeling from the incredibly unpredictable and, at times, tumultuous past two years. As 2022 began to unfold, much of the world returned to what felt like a pre-pandemic normal. Many people who stockpiled funds during the early days of the pandemic were looking for ways to spend their …
Middle of the Year Digital Marketing Report: What We Learned from the First Half of 2022 Read More »
As saving time becomes more of a priority for car buyers, many are turning to online car shopping to do so. According to Google, 92% of car buyers research their new vehicle online before purchasing. In that same study, Google also found that online purchasing has risen to 16% of total car sales. Insert vehicle …
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