Case Study: Gates Hyundai Site Traffic Increases

Our partners are exploring ways to increase service appointments and increase revenue through specific challenges outlined below:

Issue#1: Low Digital Traffic

Understanding the different strategies dealers can utilize with service offers is top priority for increasing profits.

High Saturation of Competitors

How dealers market offers goes hand-in-hand with how you target specific service offers for your customers.

Ability to Strategies

Our dealers need a plan to track theconversions of their marketed offers in order to know what works best.

Few sold vehicles

Increasing the quantity and quality of customer experiences with the use of service offers should be the ultimate goal for dealerships.

Marketing Target

Our goal was to dramatically improve direct, organic, and referral traffic for service offer pages using a dealers database of customers.

Capturing the attention of an in-market customer who is actively searching for service offers can be a challenge. There are several thousand searches in your area for specific service offers from oil change, to tire rotation and brakes. It is also a highly competitive search space where local shops compete with dealership service departments.

The Strategy

Leverage available technology and known search algorithm attributes to capture as much organic, referral, and paid website traffic as possible. This is accomplished by creating langing pages on a dealer’s website with content and offers that are visible and searchable by Google and other search engines. In order to achieve this we employ the following four tactics: 

Results

Within two months, we were already seeing results at the dealership. In just their second month running our digital program, they set a record for most vehicles sold in one month. The additional months that followed were also strong, exceeding sales volume for the months prior to launching. Gates Hyundai said that they had seen a significant and immediate impact in their showroom, and that the quality of online traffic and phone calls were much higher than ever before. They proceeded to enroll every store in their dealer group.

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“Gates had neve sold over 100 vehicles in one month.”

Month 1

Situation:  Maintained normal budget amount.

Months 1-3 Average

Situation:  Focus on increasing traffic.

Months 4-6 Average

Situation:  Focus on reducing CPC and quality of traffic.

Month 6-12 Average

Situation:  Focus on conversion and long term growth.

Gates now has a new target of 200

 They broke that record within the first month of partnering with us. In fact, they’ve sold more than 100 vehicles every month since and continue to see results.

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This case study demonstrates one of the many ways we can help you outperform your competition.  Send us your email so we can show you how we can help.

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