USING SERVICE COMBAT STRATEGY TO BOOST SERVICE TRAFFIC AND REVENUE
We teamed up with a BMW dealer to combat their high post-warranty defection rates,
decreased billable hours, and low repair orders.
We knew that the best way to solve these issues was to catch vehicle owners online, address
their concerns about dealer service prices, and create a better online customer experience.
But, they were already running a paid search campaign with another agency
that was created to do just that.
The challenge we faced was to develop a strategy that outperformed the dealership’s
current strategy and helped increase their service traffic and revenue – without requiring a