Marketing Coordinator

Louisville, KY
Full-Time
$42,000

J&L Marketing is looking for a dynamic, self-motivated individual interested in joining a collaborative and agile marketing team, working in a hybrid environment from our office in Louisville, KY. The Marketing Coordinator creates marketing materials that expand the reach of the J&L Marketing brand. The Marketing Coordinator will work closely with the Marketing Director to ensure all content marketing strategies align with the goals of the business. Primary responsibilities include content planning & creation, social media posting & interaction, website optimization, email marketing, and advertising. The successful applicant must be local to the Louisville area.

 

Responsibilities Include:

  • Maintain editorial & advertising content calendar for company marketing efforts.
  • Create content for company website including blogs, case studies, and website copy.
  • Update and send weekly email newsletters.
  • Write and schedule social media content.
  • Interact and increase engagement on social media through social listening.
  • Collaborate with Graphic Designers to create compelling marketing materials
  • Proofread and edit written materials for appropriate tone, grammar, and style
  • Identify opportunities to repurpose content for various channels
  • Implement web forms & CTAs to increase B2B lead generation
  • Analyze website, social media, and email analytics to improve performance
  • Create marketing collateral for trade shows and advertising opportunities

 

Required Skills:

  • Exceptional writing, grammar and organization skills.
  • Experience managing platforms including Facebook, Instagram, LinkedIn & YouTube
  • Proficient in Microsoft Office Suite, and working knowledge of design tools like Canva and Photoshop
  • Basic understanding of HTML and experience with WordPress
  • High attention to detail, organization, and initiative
  • Ability to manage multiple projects and prioritize efficiently
  • Experience with Mac operating system, a plus

 

Education & Qualifications:

Bachelor’s degree in writing, marketing, public relations, advertising, or related field of study
1-3 years of experience in writing, social media, or marketing

Job Type: Full-time
Pay: From $42,000.00 per year
Schedule: 8 hour shift Monday to Friday

J&L Marketing is

An Equal Opportunity Employer

J&L Marketing provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, J&L Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training 

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