Digital Marketing Strategist

Louisville, KY
Full Time
$60,000 – $100,000 per Year

Description

At J&L Marketing we create tools, digital campaigns and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier: Google Premier Status. This accomplishment is awarded to the top 3% of Ad Agencies in the country. We’re looking for talented, motivated and highly collaborative individuals who can bring expertise and a forward-thinking approach to our team.

Our ideal Digital Marketing Strategist loves data and is able to analyze, innovate, improve and support our digital clients in a fast-paced environment. The Digital Marketing Strategist we hire must be organized, creative, forward-thinking, accurate and detail-oriented. The primary role of this position is product innovation and improvement.

Requirements

  • Lead our Digital Marketing Strategy in Google Paid Search, Display Advertising, Video and Social
  • Develop, execute and optimize digital marketing campaign from concept to launch
  • Elicit cooperation from a wide variety of sources, including upper management, IT and other teams for product innovation
  • Conduct in depth analysis of keywords as well as audiences that will improve results for all industries we serve
  • Vet new digital capabilities
  • Create and improve implementation documents
  • Assist Digital Marketing Team on improved reporting through Google Analytics and J&L’s Reporting Dashboard

Qualifications

  • Bachelor’s degree in Marketing, Advertising or related field is a plus
  • 3 to 5+ years of Google Ads
  • 3 to 5+ years of Google Analytics experience
  • 3 to 5+ years of Facebook advertising experience
  • Experience using Google Tag Manager or similar digital marketing platform
  • Google Ads Certification
  • Google Analytics Certification
  • Experience in a fast-paced, deadline-driven environment
  • Proven analytical and critical thinking skills

Benefits

  • Competitive Salary
  • Health, Dental, Vision, Disability, FSA and Company Paid Life Insurance
  • 401K
  • Vacation, PTO, Sick Time and Seven Observed Holidays
  • Fun and Professional Atmosphere
J&L Marketing is

An Equal Opportunity Employer

J&L Marketing provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, J&L Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training 

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