Limited Opportunities – LEADERSHIP RETREAT FOR Dealers & General Managers

Speed Up Growth

Get the strategies, tactics, and connections to spark growth in your dealership, build an impactful brand, and set industry-leading excellence standards.

September 13-15, 2022

Louisville, Kentucky

What Dealer Members are Saying

Listen... We Get It.

The auto industry asks you to invest a lot of your time. There’s nothing worse than leaving the store to attend an event, looking for help to grow your dealership, but you waste your time and money.

Most conferences are full of “pay-to-play” experts disguising their pitch with glorified speeches and workshops.

What would happen if you participated in the same mastermind methods taught by Napoleon Hill and used by business icons like Henry Ford, John D. Rockefeller, Andrew Carnegie, Elizabeth Arden, Jeff Bezos, Elon Musk, etc.?

Imagine what you can accomplish at your dealership if you apply industry-leading breakthroughs crafted by you and qualified peers.

That’s what you’ll do at Business Bourbon & Cigars. You’ll unite with top automotive leaders from single-point stores and multiple rooftops representing all brands – people like you.

We work together during mastermind sessions to help each other grow faster and solve each other’s business struggles – infused with bourbon, cigars, and fun.

What started as a group of individual car dealers has become a unified and unstoppable force for excellence. This exclusive event improves your leadership skills, client experience, marketing, sales, and profitability. 

Business, Bourbon, and Cigars – what more could you want?

Scott Joseph
CEO of
J&L Marketing

Laurie Halter
Owner of Charisma! Communications

Sandy Cerami
Chief Solutionist and Leadership Consultant

Jamil Zabaneh
President of J&L Marketing

David Spisak
Founder & CEO of Disruptive Growth Solutions

Schedule & Agenda

Tuesday 9.13.22

Arrival & Hotel Check-In

  • 3:00pm Check-in at Hotel Distil (all Breakfasts, Lunches & Mastermind Sessions are Located at Hotel Distil)
  • 6:00pm to 8:00pm Welcome Reception w/ Food & Cocktails
  • 8:00pm to 9:00pm Churchill Downs Simulation Game

Wednesday 9.14.22

Masterminds. Activities. Excursions

  • 7:00am – 8:00am Networking Breakfast
  • 8:00am – 8:20am Mastermind Session Intro
  • 8:20am – 10:15am Mastermind 1: Used Vehicle Acquisition
  • 10:15am – 10:25am Break
  • 10:25am – 12:20pm Mastermind 2: Hiring & Retaining Top Talent
  • 12:20pm – 1:00pm Networking Lunch
  • 1:00pm – 1:45pm Panel Discussion: What Skills Will Be Needed for the Future and What Skills Will Become Obsolete
  • 1:45pm – 2:00pm Break & Load Bus to Churchill Downs
  • 2:00pm – 4:30pm Churchill Downs KY Derby Museum Tour & Video Experience
  • 4:30pm – 10:00pm Louisville Thoroughbred Society

    Rare Bourbon Tasting / Cigars / Cocktails


    Networking After Dinner w/Cocktails & Cigars

Thursday 9.15.22

Masterminds. Activities. Excursions

  • 7:00am – 8:00am Networking Breakfast
  • 8:00am – 8:20am Mastermind Session Intro
  • 8:20am – 10:15am Mastermind Session 3: Maximizing Client Retention
  • 10:15am – 10:25am Break
  • 10:25am – 12:20pm Mastermind Session 4:  Maximizing Service Tech Proficiency w/ Customer Pay
  • 12:20pm – 1:00pm Networking Lunch
  • 1:00pm – 1:45pm Panel Discussion: Change Management
  • 1:45pm – 2:00pm Break & Load Bus to Buffalo Trace
  • 2:00pm – 4:30pm Buffalo Trace Distillery Tour & Tasting – Old Taylor Tour
  • 4:45pm – 9:00pm Castle & Key Distillery Tour & Tasting, Pre-Dinner Cocktail Reception Dinner
  • 10:00pm Arrive back at Hotel Distil

Space Is Extremely Limited

Sponsor Partnership opportunities are 100% Booked!

We are currently taking applications to fill 4 Dealer and General Manager seats. Most of those seats will go to people referred by current dealer members.

So, if you wait, you’ll miss your opportunity and have to hope seats open up for the next event. Apply Now!


Per Person
*No Refunds



Mastermind Teams

Dealers and sponsors are assigned to roundtable mastermind teams of 7-10 people – each team will designate a leader.


You Work Together

After a brief 10-minute
introduction of the issue, you and dealership leaders work together to produce breakthrough solutions.


Your Team Shares

Your team leader reports your roundtable’s solutions. Other team leaders add additional breakthroughs to improve the solution more.


Action Plans

All breakthrough solutions are documented into action plans and are emailed to all Business, Bourbon & Cigars participants.

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Register today and secure your spot at the early bird rate!


*No Refunds

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