Automotive Leadership Retreat | Louisville, KY | September 13-15, 2022

Build Strong Relationships Fast with Dealership Decision Makers

Mastermind sessions where you help dealers become "Industry Leaders"

What Dealer Members are Saying

Listen... We get It.

One of your biggest challenges is getting the time and the opportunity to talk with decision-makers. Getting quality appointments is frustrating for most sales teams.

The same market force that is making dealers change how they market and sell to clients has impacted vendors. Consumers research a dealership’s inventory and pricing online. Dealers now save time and effort by researching potential vendor solutions online.

There’s nothing worse for you than investing in big trade shows and conferences, looking for ways to grow your business, but wasting your time and money.

The reality is that dealers still attend these conferences for networking and manufacturer meetings. BUT they DON’T walk the exhibit halls with the same intent to listen and buy from you the way they used to.

There’s a much better way.

What would happen if you participated in the same mastermind methods taught by Napoleon Hill and used by business icons like Henry Ford, John D. Rockefeller, Andrew Carnegie, Elizabeth Arden, Jeff Bezos, and Elon Musk?

Imagine working hand in hand with dealership decision-makers, helping them achieve the best results in their dealerships’ most important profit performance growth areas.

That’s what you’ll do at Business Bourbon & Cigars. You’ll unite with top-performing Dealers, General Managers, Fixed Ops Directors, and Marketing Managers from single-point stores to large dealer groups representing all brands.

During mastermind sessions, you will work together to help each other grow faster and solve each other’s business struggles – infused with bourbon, cigars, and fun.

Dealers will respond to your calls, texts, and emails when you’re a trusted friend, especially when you demonstrate your expertise, credibility, and authority made available through cooperation with others (your mastermind alliance).

Business, Bourbon, and Cigars – what more could you want?

Schedule & Agenda

Tuesday 9.13.22

Arrival & Hotel Check-In

  • 3:00pm to          Check-in at Hotel Distil (all Breakfasts, Lunches & Mastermind Sessions are Located at Hotel Distil)
  • 6:00pm to 8:00pm Welcome Reception w/ Food & Cocktails
  • 8:00pm to 9:00pm Churchill Downs Simulation Game

Wednesday 9.14.22

Masterminds. Activities. Excursions

  • 7:30am – 8:15am Networking Breakfast
  • 8:15am – 8:30am Mastermind Session Introduction
  • 8:30am – 10:00am Mastermind 1: Used Vehicle Acquisition
  • 10:00am – 10:10am Break
  • 10:10am – 11:45am Mastermind 2: Hiring & Retaining Top Talent
  • 11:45am – 12:45pm Networking Lunch
  • 12:45pm – 1:45pm Panel Discussion: What Skills Will Be Needed for the Future and What Skills Will Become Obsolete
  • 1:45pm – 2:00pm Break
  • 2:00pm – 4:30pm Churchill Downs KY Derby Museum Tour & Video Experience
  • 4:30pm – 10:00pm Louisville Thoroughbred Society

    Rare Bourbon Tasting / Cigars / Cocktails


    Networking After Dinner w/Cocktails & Cigars

Thursday 9.15.22

Masterminds. Activities. Excursions
  • 7:30am – 8:15am Networking Breakfast
  • 8:15am – 8:30am Mastermind Session Introduction
  • 8:30am – 10:00am Mastermind Session 3: Maximizing Client Retention
  • 10:00am – 10:10am Break
  • 10:10am – 11:45am Mastermind Session 4:  Maximizing Service Tech Proficiency w/ Customer Pay
  • 11:45am – 12:45pm Networking Lunch
  • 12:45pm – 1:45pm Panel Discussion: Change Management
  • 1:45pm – 2:00pm Break
  • 2:00pm – 4:45pm Buffalo Trace Distillery Tour & Tasting – Old Taylor Tour
  • 4:45pm – 9:00pm Castle & Key Distillery Tour & Tasting
    Pre-Dinner Cocktail Reception
  • 10:00pm Arrive back at Hotel Distil

What Sponsor Partners Can Expect:

  • You’ll connect with the movers and shakers in the auto industry and build a lifelong network of new friends
  • You’ll participate in mastermind groups to help potential clients create their growth action plan and complete the steps to execute it
  • You’ll establish relationships so strong that your new dealer friends will pick up the phone any time you call, text, or email
  • Discover answers, tools, techniques, methodologies, and strategies other industry experts don’t possess
  • You’ll have a great time helping dealer members level up their business infused with rare bourbon, cigars, great food, activities, and excursions!
  • And much, much more!
  • You may even RAISE Your Goals. EXPAND Your Vision and HOLD your business profit performance to a far higher standard!


Mastermind Teams

Dealers and sponsors are assigned to roundtable mastermind teams of 7-10 people – each team will designate a leader.


You Work Together

After a brief 10-minute
introduction of the issue, you and dealership leaders work together to produce breakthrough solutions.


Your Team Shares

Your team leader reports your roundtable’s solutions. Other team leaders add additional breakthroughs to improve the solution more.


Action Plans

All breakthrough solutions are documented into action plans and are emailed to all Business, Bourbon & Cigars participants.

Sponsor Partnership Levels




All Levels – SOLD OUT

Two Company Representatives

Two Company Representatives

Two Company Representatives

Before Event

Live Interview streamed to LinkedIn, Facebook & YouTube
You will be the featured guest on a live stream with Scott Joseph and/or Sandy Cerami. After the live interview the video will be converted to a podcast and announced to al subscribers.

Advertisement in Program Guide

Email blast to 20,000 Auto Dealers
We will announce you as a Sponsor Partner to 20,000 automotive decision-makers from  our list of dealers across the country.
Exclusive Social Media Posts

Logo on Website with Hyperlink to Your Website

Provide Swag for Complimentary Gift Bags

Save your dealer clients 50% with your Discount Code ($995 – $50% = $497)
(Limited to Dealers, General Managers & Fixed Ops Directors)

Join the Private Business Bourbon & Cigars Facebook Group

During Event

Welcome Reception Signage w/Signature Cocktail Toast
Each will sponsor a cocktail for the evening.
Signage at Dinner w/Signature Cocktail and Toast

Signage at Rare Bourbon Tasting & Networking Event

Sit on Panel for Mastermind Peer Discussions

Signage for Breakfast, Lunch, or Excursion Transportation (Wednesday or Thursday)
Mastermind Roundtable Topic or Panel Discussion Introduction
You will get 5 minutes to introduce yourself and then explain the mastermind topic goals and/or panel discussion

After Event

Full attendee contact information

Key Takeaways Notebook

*Mastermind events have limited seating so Sponsor Partners are limited to two attendees.

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Sponsor today and secure your spot!

*No Refunds

Interested in becoming a sponsor partner?

Tell us more about yourself and a member of our team will follow up with availability for our next event!

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