Choosing an image to use in your Facebook advertising can be a confusing and frustrating process. Especially given that competition for users’ attention is more fierce than ever before. However, there are a few tips and tricks you can use to create simple and effective ads that will visually engage the user and get you the conversions you are looking for.
First, let’s take a look at Facebook’s own ad image “best practices”:
- Choose an image that is directly relevant to your product or service.
- Use an image that is bright and eye-catching, even when viewed at a small size.
- Avoid images that have many small details or text and opt for something simple instead.
Pretty obvious stuff right? Unfortunately, many advertisers don’t follow these simple rules, which leads to wasted money for your company and unnoticed ads for your potential customer.
Here are a few aspects of image selection that you should focus on so your ad will stand out among the competition in a crowded Facebook Newsfeed:
Keep it simple
You have fractions of a second to catch the eye of a potential customer, so try not to overthink your image choice and make it too complicated. It can be tempting to try and cram a lot of information into the image, but the smart choice is to select something simple, bold and bright. Remember, you want this image to hook the user. You can feed them all the information once you already have their attention.
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Color is an often overlooked aspect of selecting an image. Facebook’s theme is blue, grey and white so choosing a color that plays against the scheme will help you stand out. Red and yellow are good choices to make your ad pop, but orange may be a great choice too, as it is warm, non-alarming and you tend not to see much of it in your newsfeed.
Connect with users
Choose an image that will connect with a user emotionally. The best way to do this is to use either a picture of a person or something equally as aspirational. We love to look at other people, so using a picture of person showing a positive emotion works great. If you don’t want to use a person, try something that the user can aspire to, whether that be a new product, achievement or both.
Facebook ads display in many different formats, depending on a variety of factors. The most notable of their factors are device and ad position. It is important to pick an image that can work at different sizes. Also, you want the focus of the ad to be near the center of the image in case any cropping occurs. You wouldn’t want to design a beautiful ad for the desktop newsfeed only to have it ruined when viewed on mobile.
Following these guides will start you on the path to creating compelling ads that engage the user. Not only will you get conversions but you will also increase your brand awareness and shape your company’s image. As consumers, we spend more and more of our time online. Advertisements like the ones we see on Facebook are the new magazine ads and commercials of days past. Not only are they powerful and cost effective, but they could help you reach an entirely new audience and elevate your company to the next level.