Loyalty is Dead Infographic
Loyalty is Dead Infographic

Marketing Strategy

Marketing Strategy
Couple looking at a car

How to Influence More Car Buyers to Your Showroom

On the surface, automotive sales appear to be booming. In fact, according to an article on Business Insider,1 U.S. car sales have risen for...
Business woman shaking hands

3 Successful Steps You Need to Start Your Private Sale

Hosting a private sale is a great way to get customers onto your lot and into your dealership. But how do you ensure the...
Loyalty Marketing is Not Enough

You Need to Know Loyalty Marketing is Not Enough – How to Increase Market...

If you’re in the car business, you already understand the importance of customer retention. Blog posts, marketing campaigns, and statistical studies all point to...
4 Ways You Need to Prepare for Your Private Sale

4 Ways You Need to Prepare for Your Private Sale

If you’ve ever hosted a private sale in the past, you know you can’t just send out invitations and wait for crowds to pour...
Stressed Out Man With Mail

You Need to Know: These Direct Mail Mistakes Will Make You Look Dumb

From the initial creation process to your customer’s hands, direct mail goes through several processes before its end goal is met. Even if you...
Facebook Live at a Dealership

4 Proven Ways To Win With Facebook Live

A GlobalWebIndex survey revealed that 26 percent of participants expressed interest in receiving live broadcasts by brands. Facebook Live offers the chance to meet...
Calendar

6 Amazing Sales Events That You Need to Be Promoting Every Year

Year-in and year-out, six high impact sales promotion opportunities out-produce all the others. Do you know which ones they are? (One may surprise you!) Main Ingredient...
minimalistcar

The Minimalist Guide to Sales Events

Behavioral psychologist Dan Ariely often tells a story about a locksmith that, literally, opened the door for his research into consumer behavior. According to Ariely,...

5 Great Growth Principles for Automotive Dealers

If there is one thing I know for certain, it’s that your dealership isn’t the next Facebook, Twitter or Instagram, but that doesn’t mean...
Millennials Matter!

Warning: Only One Out of Every Five Dealerships Will Sell More Cars in 5...

In the auto business, you’ve been bombarded from all angles about catering your dealership to Millennials, but did anyone ever bother to explain who...