Virtual Sales Events
Get 3X More Leads with Offers No One Else Can Make
The difficult problem we solve
Over the last few years, dealers have consistently turned to digital marketing to resolve low website and showroom traffic. Unfortunately, they haven’t seen the return on investment they were hoping for. They’re spending more money for the same or even lower returns, low conversion rates, and their sales needle doesn’t move. There’s no proof that their digital marketing efforts are working!
Why it's hard to solve the problem
Competition has increased and so has the average cost per click. Current keyword strategies are no longer enough to deliver the results dealers need. There’s an oversaturation of local competition and aggressive competitor pricing, but agencies lose focus and don’t pay enough attention to combat this issue. As a result, dealers see static reporting and deal with a lack of transparency from their agencies.
J&L’s Digital Marketing incorporates both online and offline data and utilizes the most advanced audience targeting strategies. We persuade shoppers with highly-relevant and effective ad copy and monitor the competition for frequent strategy enhancement! On top of all of this, we provide transparent reporting to spot trends and help our dealers know exactly how we’re spending their money and why.
- Turn Key Program
- Paid Search, Display, & Social Ads
- VIN-Specific Advertising
- Offline & Online Market Analysis
- On-Call Digital Analyst
- Fast-Paced Customization
- 24/7 Interactive Reporting
Need more proof?
There’s Nothing Like It
There is no other marketing strategy that allows shoppers to have a vehicle shopping experience like our Virtual Sales Events.
They’re unique in that they appeal to shoppers early in their buying journey – while they’re still open to a variety of options and offers them a window into your dealership’s inventory, pricing options, and incentives.
By offering shoppers the information and control they want, you’ll get more online leads and be able to influence more shoppers from online to your showroom than ever before!
Advertise the Way Customers Want to Shop
Our Virtual Sales Events are derived from the success of traditional sales campaigns. And, much like today’s Private Sales Events, these Virtual Sales Events have evolved to reach shoppers who won’t respond to traditional marketing strategies.
People respond to the marketing because the offer is exclusive, there’s a believable call-to-action, and it promotes urgency – the same reasons shoppers attend Private Sales Events! They’re afraid of missing out on exclusive deals and they’re motivated to respond because of this.
But now, because the buyers’ journey occurs so much online, shoppers want to find information online that was previously unavailable.
These events allow shoppers easy access to the answers they need to buy a car:
- Which Car is Best for Me?
- Is it Right for Me?
- Can I Afford it?
- Where Should I Buy it?
- Am I Getting a Deal?
Convert Web Traffic into Showroom Traffic
On our proprietary Easy Car Buy landing page, shoppers can browse your entire inventory with prices that reflect your current rebates, incentives, and discounts.
They can choose their ideal monthly payment, include their credit tier rating, length of lease they prefer, add a down payment, and more.
Plus, they can add their trade-in, see how much it’s worth, calculate any equity they might have, and see how it lowers the prices of every vehicle in your inventory.
This transparency in inventory and pricing drives traffic to your dealership and ensures that there are no unwelcome surprises for your shoppers as they transition into buyers.
Gain Control & Sell More Cars
You’ll love Virtual Sales Events because they put the power in your hands through a reporting dashboard that can’t be beat.
Most dealers prefer people to visit the dealership because it allows them to control the sales process and handle objections.
They want to walk the lot with the customer and find out if they are interested in new or used, if they plan to finance or lease, what type of vehicle are they interested in, which vehicles they spend the most time looking at, what type of down payment (if any), what credit tier they might think they’re at, if they are willing to trade-in a vehicle, and what are the details of that trade-in, their payoff or equity, etc.
The only way dealers currently feel like they can get all that information is by bringing them in…
With our reporting dashboard, you’ll be able to follow the customer around your virtual showroom and see exactly what the customer is interested in just as if they were there on the lot.
This Virtual Sales event is a true game-changer for dealers like you. You’ll have the power to reach shoppers with offers they can’t refuse – and you’ll sell more cars because of it.