Service Combat Strategy

Increase Conversion Rates by 45% & Get a 38% Decrease in Cost Per Conversion*

Today’s vehicle shoppers are finding their ideal vehicles online, before driving to a dealership.

For this reason, more and more dealerships are turning to digital marketing. They can’t afford to wait for customers to come to them!

Due to the obvious need for competitive and customer-driven digital advertising, we created a Digital Marketing Strategy that protects your brand name from your competitors and attacks new opportunities in your market. We also provide complete transparency throughout the entire process – from strategy and budget, to targeting and reporting.

Our digital marketing strategy is designed to increase response rates, generate instant showroom traffic, and provide prospects with the ultimate customer experience.

*Than industry average paid search conversion rate

The difficult problem we solve

Each year, the average dealer misses out on roughly $5,892,155. This is because only 30 percent of all service visits take place at a dealership and only 17 percent of those visits occur at the dealership where the vehicle was purchased! As a result, dealers are experiencing high post-warranty defection rates, fewer repair orders, and decreased billable hours.

Why it's hard to solve the problem

Nearly 25 percent of all automotive searches are parts, service, and maintenance related. But, because dealer websites and digital marketing strategies are sales-oriented, vehicle owners don’t find the answers they need online. They turn to independent shops – not because they believe they’ll get better service or parts, but because they’re able to easily find information online and they believe independent shops are more convenient and more reasonably priced.

Our Solution

Our Service Combat Strategy addresses vehicle owners’ main concerns with dealer service departments by digitally targeting current and potential customers with advertisements that are 100 percent relevant to their online searches. This capitalizes on today’s trends and reaches vehicle owners with the information they need to choose your dealership over the competition.

Key Features

Turn Key Program
Highly Targeted Digital Advertisements (Paid Search, Facebook, Gmail, & Email)
Carefully Structured Landing Pages
Strategically Crafted Offers
Digital Analyst

Need more proof?

$ 0

Per conversion

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Click through rate

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Customers per month

*Based on paid search data from all accounts.

Google Partners

J&L Marketing is among the elite tier of automotive marketing agencies that are a Google Partner. Of the 120,000+ agencies using Google AdWords, less than 5% receive the level of support that we do at J&L Marketing. This is a testament to the amazing results that we produce for our clients and our in-depth product knowledge. As a Google Partner, J&L Marketing has a dedicated Google Account Team that will help ensure that your digital campaigns are running at peak performance.

Facebook Partners

J&L Marketing is honored to be a part of Facebook Marketing Partners and their global community of companies known for excellence on the platform. With marketing and development support from Facebook, we’re better able to help our clients grow their business through digital marketing.

Bing Partners

As a part of the Bing Partner Program, J&L Marketing receive exclusive training, technical marketing, and sales resources. This relationship helps us to better serve our clients and position them to meet and exceed their goals.

How do we generate better digital marketing results?

We Know Your Market

We do the most extensive research BEFORE spending one dollar of your digital ad budget.

Offline Data

We perform a proprietary market analysis that identifies geographic pockets of in market car shoppers with the highest propensity to buy. This means that you won’t waste your ad spend on out-of-market consumers.

Online Data

We use proprietary software to digitally analyze your online marketplace and to spy on your competition. This allows us to craft better messaging and to target campaigns where it will hurt your competition the most.

DMS Data

A dealership’s data management system (DMS) is its most valuable asset. We use your DMS to create custom audiences that allow you to digitally defend your customers online. This is important because it will help you maintain your market share.

We Have The Best Account Structure

You organize your dealership’s lot in a thoughtful way. Attention grabbing cars are placed out front to draw shoppers onto your lot, new inventory is in one area sorted by model and another area is dedicated to pre-owned inventory. You do this to sell more cars.

We take the same approach to setting up the account structure of your digital campaigns. Campaigns, ad groups, keywords and ads are all organized in the best possible way to entice shoppers and result in more cars being sold.

Their Structure:

Our Structure:

We Don't Set And Forget Your Campaigns

Your dedicated Digital Marketing Analyst will communicate on your terms. When you interact with us, we’ll highlight opportunities and the data that align with your business goals. You’ll understand what changes we’re making and why we’re making them.

Online Reporting Dashboard

J&L has a comprehensive online reporting dashboard that will allow you to have 24/7 access to all of your digital campaigns in once place.

Carefully Targeted Advertising

It starts with digital paid search and Facebook ads. These ads are incredibly specific and highly targetable – they can be the answer to search engine requests, be targeted to customers in your database, and even displayed to audiences similar to your DMS data through Customer Match. If vehicle owners are searching for service near them, you can be the answer to their search! Our ads are specifically targeted to reach current and potential customers who are seeking service that you can provide. By raising their curiosity and offering them what they’re looking for in a simple and convenient way, you’ll see more responses and gain more business.

Carefully Worded Copy that Shatters Misinformed Mindsets

This strategy addresses vehicle owners’ biggest issues with dealership service departments and gives them the opportunity to experience your dealership with the knowledge that they’re getting a good deal on service that they already believe is higher quality. In addition, they’ll be able to see what your dealership can offer from a service perspective without having to filter through the sales side of your dealership or website. Best of all, this strategy greets vehicle owners where they’re at and provides them with the information they need to choose your service department – again, and again, and again.

Carefully Structured Services and Offers

When clicked, your ads will send the viewer to an OEM-specific service landing page offering discounts for their specific vehicle service needs – like a tire rotation or oil change. From there, the viewer can see the dealership’s service hours, its location, get directions, ask a question, schedule a service, etc. They’ll also have the option to print or email a service coupon for your dealership. The visitor will also see information regarding dealership pricing, integrity, and capabilities that perfectly play into the average vehicle owner’s concerns about dealership service.