Today’s vehicle shoppers are finding their ideal vehicles online, before driving to a dealership.
For this reason, more and more dealerships are turning to digital marketing. They can’t afford to wait for customers to come to them!
Due to the obvious need for competitive and customer-driven digital advertising, we created a Digital Marketing Strategy that protects your brand name from your competitors and attacks new opportunities in your market. We also provide complete transparency throughout the entire process – from strategy and budget, to targeting and reporting.
Our digital marketing strategy is designed to increase response rates, generate instant showroom traffic, and provide prospects with the ultimate customer experience.
*Than industry average paid search conversion rate
Each year, the average dealer misses out on roughly $5,892,155. This is because only 30 percent of all service visits take place at a dealership and only 17 percent of those visits occur at the dealership where the vehicle was purchased! As a result, dealers are experiencing high post-warranty defection rates, fewer repair orders, and decreased billable hours.
Nearly 25 percent of all automotive searches are parts, service, and maintenance related. But, because dealer websites and digital marketing strategies are sales-oriented, vehicle owners don’t find the answers they need online. They turn to independent shops – not because they believe they’ll get better service or parts, but because they’re able to easily find information online and they believe independent shops are more convenient and more reasonably priced.
Our Service Combat Strategy addresses vehicle owners’ main concerns with dealer service departments by digitally targeting current and potential customers with advertisements that are 100 percent relevant to their online searches. This capitalizes on today’s trends and reaches vehicle owners with the information they need to choose your dealership over the competition.
J&L Marketing is among the elite tier of automotive marketing agencies that are a Google Partner. Of the 120,000+ agencies using Google AdWords, less than 5% receive the level of support that we do at J&L Marketing. This is a testament to the amazing results that we produce for our clients and our in-depth product knowledge. As a Google Partner, J&L Marketing has a dedicated Google Account Team that will help ensure that your digital campaigns are running at peak performance.
J&L Marketing is honored to be a part of Facebook Marketing Partners and their global community of companies known for excellence on the platform. With marketing and development support from Facebook, we’re better able to help our clients grow their business through digital marketing.
As a part of the Bing Partner Program, J&L Marketing receive exclusive training, technical marketing, and sales resources. This relationship helps us to better serve our clients and position them to meet and exceed their goals.
We do the most extensive research BEFORE spending one dollar of your digital ad budget.
We perform a proprietary market analysis that identifies geographic pockets of in market car shoppers with the highest propensity to buy. This means that you won’t waste your ad spend on out-of-market consumers.
We use proprietary software to digitally analyze your online marketplace and to spy on your competition. This allows us to craft better messaging and to target campaigns where it will hurt your competition the most.
A dealership’s data management system (DMS) is its most valuable asset. We use your DMS to create custom audiences that allow you to digitally defend your customers online. This is important because it will help you maintain your market share.
You organize your dealership’s lot in a thoughtful way. Attention grabbing cars are placed out front to draw shoppers onto your lot, new inventory is in one area sorted by model and another area is dedicated to pre-owned inventory. You do this to sell more cars.
We take the same approach to setting up the account structure of your digital campaigns. Campaigns, ad groups, keywords and ads are all organized in the best possible way to entice shoppers and result in more cars being sold.
J&L has a comprehensive online reporting dashboard that will allow you to have 24/7 access to all of your digital campaigns in once place.