Easy Car Buy Strategy
Get a Digital Sales Event that Generates Results
Easy Car Buy is the best vehicle shopping experience a dealership can offer. It’s a digital sales event that generates results by meeting your customers exactly where they’re at with the exact information they want and need.
Consumers are already online, why not meet them there?
There’s Nothing Like Easy Car Buy
There is no other marketing strategy that allows shoppers to have a vehicle shopping experience like Easy Car Buy.
It’s unique in that it appeals to shoppers early in their buying journey – while they’re still open to a variety of options and offers them a window into your dealership’s inventory, pricing options, and incentives.
By offering shoppers the information and control they want, you’ll get more online leads and be able to influence more shoppers from online to your showroom than ever before!
Advertise the Way Customers Want to Shop
The Easy Car Buy Strategy is a digital sales event that’s derived from the success of traditional sales campaigns. And, much like today’s Private Sales Events, these digital sales events have evolved to reach shoppers who won’t respond to traditional marketing strategies.
People respond to Easy Car Buy marketing because the offer is exclusive, there’s a believable call-to-action, and it promotes urgency – the same reasons shoppers attend Private Sales Events! They’re afraid of missing out on exclusive deals and they’re motivated to respond because of this.
But now, because the buyers’ journey now occurs so much online, shoppers want to find information online that was previously unavailable.
The Easy Car Buy landing page allows shoppers easy access to the answers they need to buy a car:
- Which Car is Best for Me?
- Is it Right for Me?
- Can I Afford it?
- Where Should I Buy it?
- Am I Getting a Deal?
Convert Web Traffic into Showroom Traffic
On the Easy Car Buy landing page, shoppers can browse your entire inventory with prices that reflect your current rebates, incentives, and discounts.
They can choose their ideal monthly payment, include their credit tier rating, length of lease they prefer, add a down payment, and more.
Plus, they can add their trade-in, see how much it’s worth, calculate any equity they might have, and see how it lowers the prices of every vehicle in your inventory.
This transparency in inventory and pricing drives traffic to your dealership and ensures that there’s no unwelcome surprises for your shoppers as they transition into buyers.
Gain Control & Sell More Cars
You’ll love Easy Car Buy because it puts the power in your hands through a reporting dashboard that can’t be beat.
Most dealers prefer people to visit the dealership because it allows them to control the sales process and handle objections.
They want to walk the lot with the customer and find out if they are interested in new or used, if they plan to finance or lease, what type of vehicle are they interested in, which vehicles they spend the most time looking at, what type of down payment (if any), what credit tier they might think they’re at, if they are willing to trade-in a vehicle, and what are the details of that trade-in, their payoff or equity, etc.
The only way dealers currently feel like they can get all that information is by bringing them in…
With our Easy Car Buy Dashboard the dealer will be able to follow the customer around their virtual showroom and see exactly what the customer is interested in just as if they were there on the lot.
This digital sales event is a true game-changer for dealers like you. You’ll have the power to reach shoppers with offers they can’t refuse – and you’ll sell more cars because of it.