Automotive Digital Marketing
We Help You Win With Digital Marketing
6% Avg. Clickthrough Rate* Prior To J&L
Most dealerships that we on-board have a stagnate clickthrough rate of about 6%*. This is a major frustration for them because clickthrough rate is the leading indicator of digital traffic quality. A lower clickthrough rate means lower quality digital traffic, fewer form completions, fewer phone calls, lower showroom traffic and fewer cars sold.
41% Average Increase In Clickthrough Rate*
After three months, dealerships experience an average 41% increase in clickthrough rate* with J&L Marketing. This higher clickthrough rate results in higher quality digital traffic, more form completions, more phone calls, more showroom traffic and more cars sold.
*Paid Search Campaigns as of October 2017
Rick Nelson - Land Rover Jaguar Las Vegas
J&L Marketing is among the elite tier of automotive marketing agencies that are a Google Partner. Of the 120,000+ agencies using Google AdWords, less than 5% receive the level of support that we do at J&L Marketing. This is a testament to the amazing results that we produce for our clients and our in-depth product knowledge. As a Google Partner, J&L Marketing has a dedicated Google Account Team that will help ensure that your digital campaigns are running at peak performance.
How Do We Generate Better Digital Marketing Results?
We Know Your Market
We do the most extensive research BEFORE spending one dollar of your digital ad budget.
We perform a proprietary market analysis that identifies geographic pockets of in market car shoppers with the highest propensity to buy. This means that you won't waste your ad spend on out-of-market consumers.
We use proprietary software to digitally analyze your online marketplace and to spy on your competition. This allows us to craft better messaging and to target campaigns where it will hurt your competition the most.
A dealership's data management system (DMS) is its most valuable asset. We use your DMS to create custom audiences that allow you to digitally defend your customers online. This is important because it will help you maintain your market share.
We Have The Best Account Structure
You organize your dealership's lot in a thoughtful way. Attention grabbing cars are placed out front to draw shoppers onto your lot, new inventory is in one area sorted by model and another area is dedicated to pre-owned inventory. You do this to sell more cars.
We take the same approach to setting up the account structure of your digital campaigns. Campaigns, ad groups, keywords and ads are all organized in the best possible way to entice shoppers and result in more cars being sold.
We Don't Set And Forget Your Campaigns
Your dedicated Digital Marketing Analyst will communicate on your terms. When you interact with us, we'll highlight opportunities and the data that align with your business goals. You'll understand what changes we're making and why we're making them.
Online Reporting Dashboard
J&L has a comprehensive online reporting dashboard that will allow you to have 24/7 access to all of your digital campaigns in once place.
“When a company can take the same ad spend, same dealership personnel and increase conversions 129% and sales 20%… It gets my attention. J&L Marketing’s digital approach is unique and their support and service is outstanding. I wouldn’t trust anyone else to do my digital marketing!”
Joe Trujillo - GM/Owner, Triad Automotive Group
VIN Specific Campaigns
VIN Specific Paid Search
Standard text ads for model specific paid search campaigns display generic text. When clicked, these ads send car shoppers to an inventory page on your website.
VIN specific paid search campaigns use your data management system (DMS) to match your inventory to a car shopper's exact internet search. These ads feature information relevant to a specific VIN (car) such as price and mileage. When one of these dynamically created ads is clicked on, it takes the car shopper to the vehicle details page for that VIN on your website. It provides the car shopper with the exact information that he or she wanted.
A Honda Dealer in TN experienced a 151% increase in clickthrough rate using VIN specific paid search instead of standard model specific paid search campaigns.
VIN Specific Facebook Remarketing
Have you ever shopped on a major retailer's website and later been served a Facebook ad displaying a product that you viewed in your news feed?
J&L's VIN specific Facebook remarketing capability puts this elite marketing tactic in your arsenal. You'll be able to serve VIN (car) specific ads to car shoppers that previously viewed that VIN's vehicle details page on your website.
A Honda Dealer in TN experienced a 214% increase in clickthrough rate using VIN specific display remarketing instead of standard Facebook remarketing.
VIN Specific Display Remarketing
Banner ad blindness is when website visitors unconsciously or consciously ignore generic banner ads on websites. You need to catch the eye of car shoppers with ads that they can't ignore.
J&L's VIN specific display remarketing capability allows you to catch the eye of car shoppers. This capability allows you to serve VIN (car) specific ads to previous website visitors that viewed a vehicle details page. The high relevance of these VIN specific ads defeat banner ad blindness and result in quality clicks to your website.
A Honda Dealer in TN experienced a 50% increase in clickthrough rate using VIN specific display remarketing instead of standard display remarketing.