Increase Customer Pay and
Increase Customer Pay 120% and Win Back Lost Customers
The difficult problem we solve
Customer retention is at an all-time low and lost customers are hard to win back! Lost customers don’t respond to coupons and discounts because these quick fixes don’t resolve the problem of trust. They’ll visit the dealership for a free oil change or tire rotation and then return to their third-party mechanics.
Dealers aren’t getting enough repair orders and when they do, these repair orders are a lower dollar amount because most dealership service customers are still under warranty or are at the dealership for recall service. Dealers miss out on profitable repair opportunities because these repairs are happening after the customer defects.
Private Service Events utilize the power of data analytics to identify lost and at-risk customers who are most likely to respond and attend. They increase customer pay by persuading customers who are most likely to respond and attend and differentiate your marketing message by offering services independent shops can’t provide. They negate common misconceptions about pricing and develop increased trust between dealers and their customers. They remind customers that dealers can offer higher quality parts and more knowledgeable technicians at a more competitive price than they originally thought.
Why it's hard to solve the problem
Customers have a low perception of the value of dealership service. They don’t trust dealers to provide valuable service at a reasonable price. Additionally, there’s an increased saturation of independent shops – which is where customers turn to instead of the dealership. They believe independent shops are more convenient and offer more affordable parts and labor.
- Data Analytics
- BDC Services Make Contacting & Follow-Up Easy
- Turn Key Program
- Optimized Marketing Funnel (Fully Automated Marketing, Including Direct Mail, Email, & Landing Pages)
Need more proof?
We Build a Loyal Customer Base
As you draw customers to your dealership, whether it’s their first time or not, you’ll be able to increase your customer database by preventing defection and proactively adding new names and information to your DMS.
This will allow you to focus on turning those customers into repeat visitors and buyers over time – increasing your customer base time after time.
We Increase Customer Trust
A Private Service Event is your chance to create an event specifically designed to impress inactive, at-risk, current, and conquest customers with your service and expertise.
You’ll be able to increase their trust as you show them the quality of care and service you’re able to provide for them and their vehicle.
Vehicle owners who understand that dealerships like yours have more knowledge of their specific vehicle, quicker turnaround times, and competitive prices are less likely to turn to third-party shops and more likely to seek out your mechanics’ profession opinions and detailed service in the future.