Car Dealership Private Service Events

Gain the Ultimate Customer Retention Strategy

These days, only 30 percent of service visits are conducted at a dealership level and even fewer occur at the dealership where the vehicle was purchased.

Even a busy service department can be deceiving. If the majority of service visits are for warranty or recall repair, then the dealers aren’t gaining the expensive repair orders or billable hours they need be profitable.

This is because customers are turning to third-party mechanics for cheaper, faster, and more convenient service.

Private Service Events allow dealers to make an offer that current, previous, at-risk, and even conquest customers can’t refuse. By introducing customers to your service department, Private Service Events increase customer loyalty and influence future buying behavior!

The Difficult Problem We Solve

Customer retention is at an all-time low and lost customers are hard to win back! Lost customers don’t respond to coupons and discounts because these quick fixes don’t resolve the problem of trust. They’ll visit the dealership for a free oil change or tire rotation and then return to their third-party mechanics.

Dealers aren’t getting enough repair orders and when they do, these repair orders are a lower dollar amount because most dealership service customers are still under warranty or are at the dealership for recall service. Dealers miss out on profitable repair opportunities because these repairs are happening after the customer defects.

Why the Problem is Hard to Solve

Customers have a low perception of the value of dealership service. They don’t trust dealers to provide valuable service at a reasonable price. Additionally, there’s an increased saturation of independent shops – which is where customers turn to instead of the dealership. They believe independent shops are more convenient and offer more affordable parts and labor.

Our Solution

Private Service Events utilize the power of data analytics to identify lost and at-risk customers who are most likely to respond and attend. They increase customer pay by persuading customers who are most likely to respond and attend and differentiate your marketing message by offering services independent shops can’t provide. They negate common misconceptions about pricing and develop increased trust between dealers and their customers. They remind customers that dealers can offer higher quality parts and more knowledgeable technicians at a more competitive price than they originally thought.

Key Features

  • Data Analytics
  • BDC Services Make Contacting & Follow-Up Easy
  • Turn Key Program
  • Optimized Marketing Funnel (Fully Automated Marketing, Including Direct Mail, Email, & Landing Pages)

PERFORMANCE AVERAGE & FORECAST BY TARGET VOLUME

Service-Stats

Need More Proof?

102:1 ROI

JOHNSON CITY HONDA

86:1 ROI

PRESTIGE VW OF STAMFORD

188:1 ROI

MERCEDES BENZ OF SAN DIEGO

We Carefully Target Four Types of Customers

A Private Service Event is your chance to create an event specifically designed to impress inactive, at-risk, current, and conquest customers with your service and expertise.

You’ll be able to increase their trust as you show them the quality of care and service you’re able to provide for them and their vehicle.

Vehicle owners who understand that dealerships like yours have more knowledge of their specific vehicle, quicker turnaround times, and competitive prices are less likely to turn to third-party shops and more likely to seek out your mechanics’ profession opinions and detailed service in the future.

Geo-Targeted-Page

We Build a Loyal Customer Base

As you draw customers to your dealership, whether it’s their first time or not, you’ll be able to increase your customer database by preventing defection and proactively adding new names and information to your DMS.

This will allow you to focus on turning those customers into repeat visitors and buyers over time – increasing your customer base time after time.

We Increase Customer Trust

A Private Service Event is your chance to create an event specifically designed to impress inactive, at-risk, current, and conquest customers with your service and expertise.

You’ll be able to increase their trust as you show them the quality of care and service you’re able to provide for them and their vehicle.

Vehicle owners who understand that dealerships like yours have more knowledge of their specific vehicle, quicker turnaround times, and competitive prices are less likely to turn to third-party shops and more likely to seek out your mechanics’ profession opinions and detailed service in the future.

African American auto mechanic (30s) with female customer (40s) looking under car hood.  Focus on man.

Request Your Demo Today!