Car Dealership Private Sales Events

Sell 3.7X More Vehicles to Your Target Audience*

The world of dealer marketing is oversaturated with inefficient and ineffective offers that no longer compel shoppers to buy. Because of this, dealers are seeing a decrease in showroom traffic and sales. They have less influence over shoppers’ final decisions and continue to see declining results from traditional sales events.

Shoppers today are visiting fewer dealerships than ever before. They no longer rely on the dealership for information about offers & incentives and, because of this, they aren’t as easily influenced by traditional marketing methods.

Private Sales Events are a quick and efficient way to boost showroom traffic and sales. They carefully target current, previous, and conquest customers who are ready to buy now and deliver a quick high-impact lift in quality showroom traffic. We prepare and equip sales teams to align with the marketing and each event is tracked, tested, and measured in order to deliver the best results time and time again.

  • Turn Key Program
  • Response Analysis
  • Data Analytics
  • Optimized Marketing Funnel – (Fully Automated Marketing, Including Direct Mail, Email, & Landing Pages)
  • BDC Services for Quick & Easy Contacting & Follow-Up
  • On-Site Promotion Coordinator

The average car buying journey has changed and dealers who hope to influence shoppers to their dealership instead of the competition must target potential buyers at exactly the right time.

Private Sales Events do this by reaching in-market shoppers during critical decision-making moments. They convince car buyers that the offers and incentives found in your marketing are better than anything they will find anywhere else.

This delivers a quick high-impact lift in quality showroom traffic for the ultimate buying frenzy.

These one or two day events are powered by a potent combination of direct mail, email, and social media and are continually optimized to deliver the best results, time and time again.

*Targeted customers buy 3.7X more vehicles over a 30-day period. Calculated based on percentages from customers targeted vs. a control list of customers who would have been targeted, but were not.

Need More Proof?







Harness Deep Data

We are the best when it comes to identifying in-market shoppers in your DMS.

This is because we look at a longer history of sales transactions and service transactions and combine this information with the 27 years’ worth of marketing data we've collected.

We carefully analyze data to determine exactly who we should target with our marketing.

In addition, our conquest marketing approach is more consistent and produces better results because we’re able to supplement lists through research we do with offline and online data.

Because of this, you will get the most advanced data list possible and you’ll see a higher percentage of people who respond, show up, and purchase a vehicle.


Maximize Potential Through Preparation

You can maximize the potential of each private sale by preparing 10 to 14 days prior to each event. We provide a step-by-step guide to give you a game plan to follow so that you can sell cars before your event even begins.

Ensure Each Private Sales Event runs Smoothly

Our Event Coordinators are on-site to make sure each event runs smoothly and efficiently.

They ask strategic questions in order to motivate customers to buy, they register each customer, and they collect all data for our Response Analysis.

This results in a more organized event.

Request Your Demo Today!