Negative Keywords – Trimming the Fat on Your Digital Ad Costs
What if I told you that, on average, over 75% of paid search ad spend was wasted bidding on the…
How to Boost Your Digital Traffic and Generate More Leads
Google Ad extensions are game changing.1 There are very few, if any, true guarantees that a digital marketer can make…
MAdTech – What You Need to Know About the Future of Marketing & Advertising
It seems like every few months a new buzzword gets thrown around and this month’s buzzword is MAdTech. “Have you…
Why Google AdWords’ Latest Update Will Hurt Your Dealership’s Digital Efforts
You might be aware that Google is the reigning king of the digital world, but did you know that approximately…
The Future of Direct Response Advertising
The earliest surviving piece of mail can be dated back to 255 BC.1 This single fact proves that for over…
How to Target Billions of Consumers With Less Than A Quarter
AT&T Stadium, aka Cowboy Stadium, in Dallas, Texas is one of the largest stadiums in the entire world. With a…
Super Bowl Fail: 3 Reasons Why TV Ads Are A Waste
Super Bowl LI (51) is one for the record books. Not because Tom Brady won his league tying fifth Super…
The Top 2017 Digital Marketing Trends That You Need to Know
Digital marketing is a different kind of beast. Much like a bucking bronco, it is extremely difficult to get, and…