If you’re spending most of your time, effort and money on the upfront communication of driving more traffic and then wasting it by not asking prospects to do something, you’re not alone. Driving traffic is the easy part. Getting them to take action once they visit your website or landing page is the hard part …
You Need to Know: How Offers with Every Interaction Sells You More Cars Read More »
Every new car show, sponsorship, billboard and brand marketing approach you participate in should include a way to capture the traffic and further the relationship – even if your prospects don’t convert right away. You want to give yourself the opportunity to convert institutional advertising into a direct response so you can engage, enroll and …
How to Get Their Contact Information – The First Time Read More »
When I’m asked what is the best way to increase sales and engagement (without spending more on advertising) my answer is always direct: Ask, and you shall receive. This is why I favor direct response marketing. You probably spend a lot of time, effort and money on the upfront communication of driving more traffic to …
7 Direct Response Tactics You Need to Increase Sales Read More »
Over the last twenty years, there has been a strong focus by both manufacturers and dealers to improve customer loyalty. But, dealerships across the nation continue to lose customers. The customer experience has improved greatly, but customer retention has stayed about the same. Manufacturers and dealers have experimented with a variety of marketing methods, but no …
Here’s How to Increase Customer Retention with Offers They’ll Love Read More »
There is one thing you can do to immediately improve your digital marketing efforts and the best part there is no extra cost involved. Let’s face it, there are very few guarantees that a digital marketer can make regarding performance metrics. However, if you capitalize on these six ad extension examples appropriately, you will see remarkable …
6 Free Things You Can Do to Get Better Digital Results Read More »
Today, automotive marketers do their best to create ads designed to drive traffic for dealers. Then they expect the prospect to do exactly what 98 percent of them do not want to do – call, email or visit the showroom. Your growth is in the 98 percent who currently ignore your marketing efforts. That’s where …
How to Reach the 98 Percent of Consumers Who Never Respond Read More »
There is a constant battle that rages between dealers and the manufacturer when it comes to marketing and advertising. It’s been my experience that dealers tend to put more importance on generating instant traffic to their website, phones and showrooms, while manufacturers put more emphasis on brand image. When dealers are expected to invest their …
The One Thing You Should Optimize for Better Results Read More »
This is the fifth and final installment from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. The average dealership retains less than 25% of its clients over the average buying cycle. Retaining and winning back lost clients is not where a dealership’s biggest opportunity for growth is – …
This is the fourth follow-up in a series of five from a recent blog titled These Are the 5 Automotive Tips You’ll Love in the New Year. Think about all the time, effort, expense, and credit-building activity you put into attracting new clients (conquest business) when there is a much easier and less expensive way to …
This is How to Ask for and Receive the Leads You Need Read More »
This is the third follow up article in a series of five from a recent article titled These Are the 5 Automotive Tips You’ll Love in the New Year. Today’s article covers the two critical rules 1) Test everything and 2) See rule #1. In this article, you’ll learn how to use small, inexpensive tests …
This is Why You Need to Test the Water Before You Dive In Read More »
Our lookbook has examples of our display ads we have created for clients.
