Max Zanan, author of Perfect Dealership: Surviving the Digital Disruption, wrote, “The automotive retail industry is under more pressure than ever. Lower margins, stricter regulations, heavy
Are you wondering why your dealership has thousands of website visits every month, but only a handful of test drives? Imagine if your dealership could
With 16,741 franchised car dealers in the nation, the automotive industry is a competitive one. As a result, consumers can choose from numerous dealerships and websites to
How often do you click on ads when you’re searching on Google or another search engine? Odds are, you weren’t even aware that the listing
According to a Google Impact Report, businesses that use paid search ads “make an average of $2 in revenue for every $1 they spend on Google
According to a report published by the National Automobile Dealers Association (NADA), new vehicle sales in 2018 topped $1 trillion at over 16,753 franchised dealers in the
Word of mouth marketing is estimated to account for approximately $6 trillion in annual consumer spending. Cultivating consumer recommendations and customer advocates can result in 5x
Let’s face it, brainstorming post ideas for your social media channels regularly is a challenge. As a car dealership, your content needs to do more
Did you know more than 6 million companies use Facebook ads to promote their business? And, 67% of marketers claim that Facebook is their most important social
In the world of business, making mistakes along the way is inevitable. It’s a learning process. Running a dealership has a long list of to-dos
