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Choosing an image to use in your Facebook advertising can be a confusing and frustrating process. Especially given that competition for users’ attention is fiercer than ever before. However, there are a few tips and tricks you can use to create simple and effective ads that will visually engage the user quickly and get you the conversions you are looking for.

How to Select the Best Images for Facebook Advertising Click To Tweet

First, let’s take a look at Facebook’s own ad image best practices:

  • Choose an image that is directly relevant to your product or service.
  • Use an image that is bright and eye-catching, even when viewed at a small size.
  • Avoid images that have many small details or text and opt for something simple.

Pretty obvious stuff right? Unfortunately, many advertisers don’t follow these simple rules, which leads to wasted money for your company and unnoticed ads for your potential customer.

4 Pro Tips for Selecting Compelling Facebook Ad Images

Here are four aspects of image selection beginners should focus on so your ad will stand out amongst the competition in the crowded Facebook Newsfeed.

How to Make Your Digital Ads Better Now
How to Make Your Digital Ads Better Now

1. Simplicity


You have a limited amount of time to catch the eye of a potential customer, fractions of a second even. So try not to overthink your image choice and make it too complicated. It can be tempting to try and cram a lot of information into the image but the smart choice is to select something simple, bold and bright. Remember, you want this image to hook the user, you can feed them all the information once you already have their attention.

2. Color


Color is an often overlooked aspect of selecting an image. Facebook’s theme is blue, grey and white so choosing a color that plays against the scheme will help you stand out. Red and yellow are good choices to make your ad pop but orange may be a great choice too, as it is warm, non-alarming and you tend not to see much of it in your newsfeed.

3. Connection


Choose an image that will connect with a user emotionally. The best way to do this is to use either a picture of a person or something aspirational. We love to look at other people, so using a picture of person showing a positive emotion works great. If you don’t want to use a person, try something that the user can aspire to, whether that be a new product, achievement or both.

4. Format


Facebook ads display in many different formats, depending on a range of factors, most notably, device and ad position. It is important to pick an image that can work at different sizes. Also, you want the focus of the ad to be near the center of the image in case any cropping occurs. You wouldn’t want to design a beautiful ad for the desktop newsfeed only to have it ruined when viewed on mobile.


Following these guides will start you on the path to creating compelling ads that engage the user. Not only will you get conversions but you will also increase your brand awareness and shape your company’s image. As consumers, we spend more and more of our time online and ads such as the ones on Facebook are the new “magazine ads” and “commercials” of days past. Not only are they powerful and cost effective, they could help you reach an entirely new audience and elevate your company to the next level.

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